Efforia — Weekly Newsletter

For ambitious people
who refuse to burn out.

Built from scaling a £3m agency, navigating grief, becoming a dad to twins, and rebuilding from burnout.

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Antonio Wedral
250+
Retailers Globally

About

Founder. Father. Building differently this time.

I built and sold a multi-million pound eCommerce agency. I've worked with over 250 retailers globally, scaled teams, navigated exits, and built systems that run without me.

In the same year I did most of that, I lost my mum and became a father to twin daughters with Cystic Fibrosis. Performance looks different when the stakes are that real.

Efforia is what I wish I'd had — an honest diary into operating at your best when life doesn't slow down for you.

Founder EOT Exit eCommerce Performance Wellbeing Dad of Twins
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Built from real experience.

Not a productivity influencer. Not a life coach. A founder who has done the thing — and is still doing it. These numbers are the context behind every issue.

£5m+
Exit
250+
Global Retailers
1x
Mental & Personal Rebuild
10+ yrs
Operating At Scale
"I was lost and drove myself to hate my business — I spoke to Antonio and left feeling like I had drive again and a vision. Thank you!"
— eCom Founder, UK
"Please send this newsletter to me more often, I needed inspiration without constantly trying new therapists!"
— Senior Director, UK Football Club