Built from scaling a £3m agency, navigating grief, becoming a dad to twins with Cystic Fibrosis, and rebuilding from burnout.
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I built and sold a multi-million pound eCommerce agency to an EOT. I've worked with over 250 retailers globally, scaled teams, navigated exits, and built systems that run without me.
In 2025, within the space of a month, I lost my mum after a short cancer battle and became a father to twin daughters diagnosed with Cystic Fibrosis. Performance looks different when the stakes are that real.
Efforia is what I wish I'd had my whole career… an honest diary into operating at your best when life doesn't slow down for you.
Not a productivity influencer or a life coach. A founder who has done the thing and is still doing it, and is writing a journal to get through it.
Honest, practical writing on performance and wellbeing from a founder who's lived it.
Head to efforia.co.uk to browse the full archive of weekly issues.
Every issue, from the very first to the most recent. All free to read.
"I was lost and drove myself to hate my business — I spoke to Antonio and left feeling like I had drive again and a vision. Thank you!"
"Please send this newsletter to me more often, I needed inspiration without constantly trying new therapists!"
One issue a week. Honest, practical, and always earned.
Free. No spam. Unsubscribe anytime.